About Us

A Pool Company Built Around People, Not Just Projects

At The Virginia Pool Company, we’ve always believed a pool should bring people closer together. It’s where cannonballs turn into traditions, quiet evenings become favorite memories, and your backyard becomes the place everyone wants to be. That’s why we’ve built our company around more than just installation — we’ve built it around trust, communication, and treating families the right way. From the first conversation to the final walkthrough, our goal is to make building your pool feel exciting, clear, and genuinely enjoyable.

  • Integrity in Every Decision

  • Quality Without Compromise

  • A Customer-First Mindset

River Pools L36 Caribbean Sparkle with cascade, bubblers, textured concrete, and concrete pavers 17 Children playing in a pool
A family enjoying a pool together

Our Commitment from the Beginning

The Virginia Pool Company started with a simple belief: families deserve better than confusing timelines, poor communication, and a stressful building experience. We saw too many homeowners excited about their future pool, only to end up frustrated by the process. So we built our company differently — with honest conversations, thoughtful planning, and a commitment to treating every backyard like it matters, because it does. Over the years, that approach has helped more than 2,000 Virginia families create spaces where memories are made for decades to come.

Close up of a pool

Local Virginia Expertise. Nationally Proven Experience.

The Virginia Pool Company is a proud River Pools & Spas franchise, combining local expertise with one of the most established fiberglass pool brands in the country. Our team follows proven installation standards, trusted processes, and industry-leading practices refined through thousands of successful pool projects nationwide.

Standards We Live By

Integrity in How We Treat People

We believe trust is earned through honest communication, fair expectations, and treating homeowners and teammates the way we would want to be treated.

Quality Without Compromise

We hold ourselves to high standards in our materials, process, and workmanship because doing the job right matters long after installation is complete.

Continuous Improvement with Purpose

We’re committed to learning, refining our process, and bringing energy to our work so every project benefits from what we’ve learned before.

River Pools I30 Caribbean Sparkle with bubblers, concrete paver patio and coping

Experience That Continues to Evolve

Installing thousands of fiberglass pools across Virginia hasn’t made us comfortable with “good enough”, it’s pushed us to keep improving. We’re constantly refining our process, communication, and installation standards so every family we work with benefits from the experience, lessons, and attention to detail we’ve built over decades in the industry.

Aerial view of a pool

Driven by Values, Proven by Results

We’re proud to be nationally recognized as a Top 50 fiberglass pool builder, but recognition has never been the goal. Doing right by homeowners, honoring our commitments, and delivering work we’re proud to stand behind, that’s how we define success.

Meet The Team

Photo of Jason Hughes

Jason Hughes

Pool Expert
Jason Hughes pool installation

Jason Hughes

Pool Expert

Jason Hughes began installing pools in Central Virginia at just 16 years old in 1993, launching what has become more than three decades devoted to mastering the craft of fiberglass pool installation. A Virginia native who grew up and graduated from college in the Commonwealth, Jason has built his career around refining installation methods, improving long-term performance, and advancing best practices throughout the industry. His experience spans hands-on installation, fiberglass pool manufacturing, and real-world problem solving across thousands of projects. As a father of seven, he understands that a pool is more than a construction project — it’s a place where families gather, grow, and create lifelong memories. Beyond the job site, Jason is a nationally recognized fiberglass pool expert. He serves as a GENESIS instructor, teaching the fiberglass pool certification course for the Pool and Hot Tub Alliance (PHTA), and mentors franchise owners and independent installers across the country in craftsmanship, customer experience, installation standards, and overall business excellence. His insights have been featured in industry publications, and he regularly works with professionals seeking to elevate their processes and long-term results. Whether building, teaching, manufacturing, or coaching, Jason is driven by a simple mission: raise the bar for fiberglass pool installations and help families invest with confidence in a backyard built to last.

Straight Answers to Common Questions

What does it mean to be a Top 50 fiberglass pool installer?

Being recognized as a Top 50 fiberglass pool installer reflects consistent installation quality, adherence to proven standards, and a strong track record of completed projects. For us, it’s a reflection of disciplined processes, focused specialization, and accountability in how we install fiberglass pools, not a marketing label.

What makes The Virginia Pool Company different from other pool builders?

We specialize exclusively in fiberglass pools and focus on doing the work correctly, not quickly. Our experience, disciplined process, and commitment to clear communication set us apart from companies that try to do everything.

What services does The Virginia Pool Company offer?

We specialize exclusively in fiberglass pool installation. Our services include helping homeowners select the right fiberglass pool, planning and managing the installation process, and delivering a professionally installed pool backed by workmanship and manufacturer warranties.

Your Local Virginia Experts

Let’s Talk About Your Pool Plans

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Two little girls swim underwater in pool